Social Media Marketing Specialist at EbonyLife TV

Role Description

This is a full-time hybrid role located in Lagos with work-from-home flexibility. The Social Media Marketing Specialist will manage social media accounts, create engaging content, develop and implement digital marketing campaigns, and communicate effectively with the online community.

Key Responsibilities

• Develop and execute social media strategies aligned with business goals
• Manage daily content creation, scheduling, and posting across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, X, etc.)
• Plan and run paid ad campaigns (Meta, Google, LinkedIn, or TikTok as needed)
• Conduct audience and competitor research to inform strategy
• Track, measure, and report performance using analytics tools
• Manage brand voice and ensure consistency across all platforms
• Collaborate with design, video, and copy teams to produce engaging content
• Stay updated on social media trends, tools, and best practices
• Create campaigns that drive engagement, leads, and conversions
• Build and nurture online communities through active engagement and relationship management

Required Qualifications

• Proven experience as a social media strategist or manager (portfolio or case studies required)
• Strong understanding of content strategy, brand positioning, and paid advertising
• Excellent writing and communication skills
• Data-driven mindset with ability to interpret insights and optimize campaigns
• Creative, detail-oriented, and able to work in a fast-paced environment
• Proficiency in tools such as Meta Business Suite, Google Analytics, Canva, and scheduling tools (Buffer, Hootsuite, etc.)
• Ability to work in a hybrid environment

Career Growth Opportunity

This position offers excellent opportunities for professional development and career advancement.