Social Media Marketing Specialist

About the Role

This is a full-time hybrid position offering excellent career growth opportunities. You will be responsible for managing and executing social media marketing strategies, creating engaging content across various platforms, analyzing performance metrics, and driving online engagement to build the school's brand presence.

Key Responsibilities

• Develop and execute social media marketing strategies across multiple platforms
• Create engaging, high-quality content tailored to diverse audiences
• Analyze social media performance metrics and optimize campaigns based on results
• Monitor current trends in digital and social media marketing
• Support website content management and updates using WordPress
• Collaborate with the marketing team to align digital campaigns with school initiatives and broader organizational goals
• Manage website content updates and support technical improvements
• Monitor website performance and implement SEO best practices

Required Qualifications

• Proficiency in social media marketing and content creation
• Demonstrated experience in digital marketing and marketing strategy development
• Strong communication skills with the ability to engage diverse audiences
• Proven ability to analyze social media metrics and optimize campaigns
• Knowledge of current trends in digital and social media marketing
• Basic experience with website development, including WordPress back-end usage
• Ability to manage website content updates and support technical improvements
• Ability to work effectively in a hybrid setting, balancing in-office and remote work
• Bachelor's degree in Marketing Communications or a related field (preferred)
• Previous experience in education sector marketing (a plus)

Core Competencies

Soft Skills

• Communication
• Creativity
• Time management
• Collaboration
• Attention to detail

Technical Skills

• Social media marketing
• Content creation
• Analytics and performance tracking
• WordPress back-end usage
• SEO fundamentals
• Familiarity with SEO principles and website performance monitoring (advantageous)