Social Media Manager / Content Creator at West Africa Vocational Education (WAVE)

Job Summary

West Africa Vocational Education (WAVE) is seeking a creative and results-driven Social Media Manager / Content Creator to grow its brand online, engage with communities, and drive awareness of its offerings. This position offers a great opportunity for career growth.

About the Role

The Social Media Manager / Content Creator will be responsible for managing the company's online presence, producing engaging content, and building a thriving digital community. The ideal candidate is proactive, tech-savvy, and able to work independently while contributing to overall marketing strategies.

Key Responsibilities

Social Media Strategy & Management

• Develop, implement, and manage social media strategies to enhance brand awareness
• Oversee all social media accounts and ensure consistent branding across platforms
• Track engagement, growth, and other KPIs to measure social media effectiveness
• Stay up-to-date with trends, hashtags, and best practices in the digital space

Content Creation & Graphic Design

• Produce high-quality visuals, graphics, videos, and written content for social media campaigns
• Create content that is engaging, on-brand, and aligned with the company's marketing objectives
• Edit, schedule, and publish posts across social platforms
• Collaborate with marketing and sales teams to ensure content supports business goals

Community Management & Engagement

• Grow and manage online communities on platforms such as Instagram, LinkedIn, and Facebook
• Respond to comments, messages, and inquiries professionally and promptly
• Encourage interaction, engagement, and sharing to increase community participation
• Monitor feedback and sentiment to inform content and communication strategies

Performance Analysis & Reporting

• Track metrics to assess the effectiveness of campaigns and social media initiatives

Required Qualifications

• Strong graphic design skills and experience in content creation
• Proven track record of growing social media platforms
• Excellent communication and writing abilities
• Proficiency with social media management tools and analytics platforms
• Ability to work independently and as part of a collaborative team

Location

Lagos, Nigeria