Social Media Manager at Survival Agricultural Hub Limited

About the Role

This position offers a great opportunity for career growth in social media management and digital marketing.

Key Responsibilities

Strategy Development

• Design and implement a comprehensive social media strategy aligned with business goals
• Define target audiences and select appropriate social media channels for engagement
• Plan content calendars and campaign schedules in coordination with the marketing team

Content Management

• Oversee content creation (text, images, videos, and graphics) for all social media platforms
• Ensure all posts reflect brand identity, tone, and values
• Manage social media publishing schedules and maintain consistent posting frequency
• Collaborate with designers, photographers, and content creators to produce engaging material

Community Engagement

• Respond promptly to comments, messages, and inquiries on social media
• Build and maintain an active online community by engaging followers and influencers
• Monitor online conversations and brand mentions to protect and enhance brand reputation

Analytics & Reporting

• Track and analyze performance metrics (reach, engagement, conversions, etc.) using analytics tools such as Meta Insights, Google Analytics, and Hootsuite
• Generate periodic performance reports and recommend improvement strategies
• Use data insights to refine content and engagement strategies

Campaign Management

• Plan and manage paid social media campaigns to boost visibility and drive conversions
• Collaborate with marketing and sales teams to support product launches, events, and promotions
• Manage social media budgets and ensure cost-effective advertising performance

Trend Monitoring & Innovation

• Stay up to date with social media trends, algorithms, and emerging platforms
• Introduce innovative ideas to enhance audience engagement and brand relevance
• Benchmark competitors and adopt best practices in social media marketing

Performance Indicators

• Growth in followers, reach, and engagement across platforms
• Campaign performance and conversion metrics