Social Media Manager at FoliXx Hospitality

Role Overview

This position offers a great opportunity for career growth. You will lead social media strategy, content execution, online engagement, brand storytelling, and community growth for one of our business units. The ideal candidate knows how to turn ideas into scroll-stopping content, conversations into conversions, and audiences into loyal communities.

Key Responsibilities

Content Strategy & Execution

• Develop and execute platform-specific social media strategies (TikTok, Instagram, YouTube, Twitter/X, and LinkedIn)
• Create content calendars, creative briefs, and campaign concepts on a weekly and monthly basis
• Plan, film, direct, and assist in editing lifestyle, food, behind-the-scenes, event, influencer, and people-focused content
• Oversee brand storytelling across platforms, ensuring consistency and visual identity

Community & Engagement

• Build an active, engaging online presence and meaningful customer relationships
• Respond to comments, direct messages, inquiries, and reviews in real-time
• Manage online customer experience and escalate service issues to internal teams
• Design activities to build loyalty and repeat engagement (giveaways, challenges, polls, live sessions, loyalty programs, etc.)

Influencer & Brand Partnerships

• Identify and collaborate with influencers, creators, and brand partners
• Manage content shoots, influencer visits, PR packages, and in-venue activation content

Campaigns, Events & Promotions

• Support marketing and product campaigns across all business units
• Promote restaurant specials, nightlife calendar, experiences, and launches
• Coordinate content and live coverage for events, campaigns, and brand moments

Analytics & Reporting

• Track performance KPIs: impressions, engagement, growth, conversions, sentiment, and ROI
• Suggest improvements, new ideas, and trends with actionable insights
• Conduct competitor and trend research to stay ahead and remain proactive

Brand Culture & Internal Collaboration

• Work closely with internal teams to align social media strategy with overall business objectives