Social Media Manager at Dealmakers Bureau De Change

About the Role

We are seeking an experienced and passionate Social Media Manager to own and grow our brand presence across key platforms. This hybrid role requires a sharp focus on content, community, and conversion. If you live and breathe LinkedIn, X, Instagram, and TikTok, we want to meet you!

Key Responsibilities

Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with Dealmakers' brand, growth, and product priorities
• Build and manage a detailed content calendar for campaigns, product launches, events, and webinars
• Define and own performance against clear KPIs (reach, engagement, CTR, leads, followers, etc.)

Content & Community

• Create and publish high-quality, engaging content including:
  • Thought leadership on FX, cross-border payments, and African trade
  • Explainer carousels, infographics, short videos, and relevant memes
  • Customer stories and case studies
• Manage day-to-day posting and actively handle community engagement (comments, DMs, mentions)
• Grow and nurture a community of founders, CFOs, finance leads, and operators across Africa and the UK

Brand & Campaigns

• Collaborate with Growth and Marketing teams to translate campaigns (webinars, product launches, blog posts) into compelling social narratives
• Partner with designers and video editors to ensure all creative output is on-brand
• Maintain a consistent brand voice: customer-centric, trustworthy, innovative, and African-focused

Analytics & Optimization

• Track and analyze performance using native analytics and tools (e.g., LinkedIn Analytics, Meta Business Suite)
• Report weekly and monthly on results, insights, and next steps
• Run continuous experiments (A/B testing hooks, formats, posting times) to improve engagement and conversion rates

Required Qualifications

• 3+ years of experience in Social Media Management, Content Marketing, or a similar role (B2B or fintech preferred)
• Proven track record of growing and managing social media communities