## Title: Social Media Content Creator

About the Role

We are seeking a creative Social Media Content Creator to produce platform-specific content that educates, entertains, and inspires across our digital channels.

Objective

To create compelling, educational, and engaging content for social media platforms, helping to grow our online community, increase brand visibility, and connect meaningfully with students, parents, and educators.

Key Responsibilities

Plan, develop, and schedule content (text, images, videos, reels, carousels) across Instagram, Facebook, X (Twitter), LinkedIn, and TikTok
Create content that reflects the brand's voice, resonates with students, and aligns with educational goals
Stay on top of trends and challenges that can be adapted into relevant educational formats
Collaborate with designers, video editors, and marketing team to deliver cohesive campaigns
Monitor audience feedback, respond to comments and messages, and track engagement metrics
Repurpose content from blogs, lesson materials, or campaigns into digestible social media formats

Key Performance Indicators

Growth in followers and engagement rates (likes, shares, saves, comments)
Consistent posting and calendar execution
Reach and impressions per content type
Community feedback and responsiveness

Collaboration & Reporting

Reports to the Head of Operations and Creative Lead
Collaborates with design, content, and campaigns team
Content calendar and key posts must be reviewed and approved weekly

Quality Control Expectations

Brand-aligned tone, visuals, and messaging in all posts
Zero tolerance for spelling, grammar errors, or misinformation
Timely adaptation of trending content with educational value

Required Skills

Proven experience creating content for social media (portfolio or samples required)
Strong writing skills – smart, witty, and on-brand captioning
Excellent storytelling ability

Location

Lagos, Nigeria

Social Media Content Creator at Passnownow.com

Job description