Senior Digital Marketing Specialist at BT Technologies Limited (BTT)

About the Role

BT Technologies Limited is seeking a Senior Digital Marketing Specialist to spearhead our clients' digital transformation and deliver exceptional results across all digital channels. In this role, you'll take ownership of end-to-end digital marketing strategies for multiple high-profile clients, leading campaign execution, mentoring junior team members, and leveraging advanced analytics to optimize performance and maximize ROI. This position offers the perfect blend of strategic thinking and hands-on execution in a dynamic, growth-focused environment.

Key Responsibilities

• Develop and execute comprehensive, multi-channel digital marketing strategies aligned with client business objectives
• Lead and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and emerging platforms
• Drive advanced SEO/SEM initiatives including technical SEO, link building, and search performance optimization
• Oversee social media strategy, content calendars, and community management across all major platforms
• Design and implement marketing automation workflows and sophisticated email marketing campaigns
• Conduct in-depth market research, competitor analysis, and audience segmentation
• Lead conversion rate optimization (CRO) initiatives through rigorous A/B and multivariate testing
• Develop comprehensive performance reports with actionable insights and strategic recommendations
• Manage marketing budgets efficiently, ensuring optimal allocation and maximum ROI
• Collaborate with creative, development, and AI teams to deliver integrated digital solutions
• Stay ahead of digital marketing trends, algorithm updates, and emerging technologies
• Mentor and guide junior marketing team members

About You

You are a results-driven and strategic digital marketing leader with a proven track record of driving business growth through innovative campaigns.