Senior Content and Digital Marketing Officer

About the Role

Sage Grey Technologies Limited is seeking an experienced Senior Content and Digital Marketing Officer to join our team in Lagos, Nigeria. The Senior Content & Digital Marketing Officer is responsible for planning, creating, managing, and optimizing all digital content and campaigns across owned, earned, and paid digital channels. This role drives brand visibility, customer acquisition, engagement, and conversion through data-driven content strategies and performance marketing.

Key Responsibilities

Content Strategy & Management

• Develop and execute a comprehensive content strategy aligned with company and product goals
• Create and oversee high-quality content including:
  • Website content, landing pages, and blogs
  • Social media posts, captions, and creatives
  • Email marketing content and newsletters
  • Campaign copy, product announcements, and press releases
• Ensure consistent brand voice, tone, and messaging across all platforms
• Maintain a structured content calendar for all digital channels

Digital Marketing Campaigns

• Plan and manage digital marketing campaigns across social media platforms, Google Ads, display networks, and email marketing platforms
• Optimize campaigns for reach, engagement, conversion, and ROI
• Conduct A/B testing on creatives, messaging, and audiences

Social Media & Online Presence

• Manage day-to-day operations of all social media platforms
• Monitor trends, competitor activity, and audience behavior
• Engage with online audiences, respond to comments and messages, and manage brand reputation
• Collaborate with designers and video teams to produce compelling digital assets

SEO, Analytics & Performance Tracking

• Implement SEO best practices for web and content marketing
• Track and analyze performance using tools such as Google Analytics, Meta Business Suite, and other dashboards
• Prepare monthly digital performance reports showing insights, growth, and recommendations
• Use data to continuously refine content and campaigns