Sales Representative (Beverage)

Job Purpose

The Sales Representative (Beverage) will be responsible for driving sales execution, product availability, and brand visibility for the company's beverage portfolio within assigned routes. The role focuses on achieving daily and monthly sales targets, ensuring effective outlet coverage, and building strong relationships with retailers and distributors to support market penetration and revenue growth.

Key Responsibilities

• Execute daily sales activities and route plans to achieve volume and revenue targets
• Ensure numeric distribution and availability of beverage products across assigned outlets
• Visit and service retail outlets consistently, ensuring proper product placement and visibility
• Take accurate orders, follow up on deliveries, and support effective stock rotation at outlet level
• Implement in-store promotions, merchandising standards, and visibility initiatives
• Build and maintain strong relationships with retailers, wholesalers, and trade partners
• Monitor competitor activities, pricing, and market trends, and provide feedback to supervisors
• Ensure timely collection of market data and accurate sales reporting
• Adhere to company policies, pricing guidelines, and route-to-market standards

Required Qualifications

• First Degree or equivalent qualification in Business Administration, Marketing, Sales, or related discipline
• Minimum of 3 years' experience in FMCG sales, preferably within the beverage industry

Required Skills & Competencies

• Strong selling and negotiation skills
• Customer relationship management
• Route and territory management
• Communication and interpersonal skills
• Basic data recording and reporting skills
• Understanding of FMCG sales operations