Sales Operations Manager (Baking Products) at Ascentech Services Limited

About the Role

An established company is seeking a Sales Operations Manager to oversee and optimize sales processes, systems, and performance across all sales channels for its range of baking products. This role ensures that sales teams are supported with efficient operational tools, data insights, and coordination between departments such as production, logistics, and marketing to achieve business objectives.

Key Responsibilities

Sales Planning & Performance Management

• Support the development and execution of the company's sales strategy to meet revenue and market share targets
• Monitor sales performance by region, channel, and product line; prepare weekly and monthly performance reports
• Track and analyze KPIs (volume growth, sales mix, coverage, returns) to drive continuous improvement

Sales Operations & Process Optimization

• Streamline and standardize sales processes to enhance efficiency and reduce bottlenecks
• Coordinate order-to-delivery processes, ensuring customer satisfaction and timely fulfillment
• Collaborate with production and supply chain teams to align inventory availability with market demand
• Manage customer pricing structures, trade discounts, and promotional tracking

Data Management & Reporting

• Maintain accurate sales data in the CRM or ERP system and ensure data integrity across all channels
• Generate analytical reports to support decision-making, forecasting, and business reviews
• Identify market trends and customer behavior patterns to inform strategic initiatives

Team Support & Cross-Functional Collaboration

• Serve as a liaison between the sales team, marketing, finance, and operations to ensure smooth communication and goal alignment
• Support sales team onboarding, training, and tools optimization to improve productivity
• Lead sales operations meetings to review performance metrics and discuss improvement areas

Location

Lagos, Nigeria