Sales Manager (FMCG Sector) at Amani Advisory

Job Summary

An exciting opportunity has arisen for a motivated professional to join our team. The Sales Manager will be responsible for developing and executing effective sales strategies to achieve the company's revenue and market share objectives within the FMCG sector. This role involves overseeing the sales team, managing key accounts, identifying new business opportunities, and ensuring consistent growth in line with company goals.

Key Responsibilities

• Develop and implement strategic sales plans to achieve business targets and increase market penetration
• Manage, mentor, and motivate the sales team to ensure high performance and productivity
• Identify and develop new business opportunities and partnerships within the FMCG market
• Maintain strong relationships with key distributors, retailers, and wholesalers to ensure consistent product availability and visibility
• Conduct regular market analysis to monitor competitor activities, pricing trends, and customer preferences
• Work closely with the marketing and supply chain teams to align promotional activities and ensure product availability
• Prepare and present sales forecasts, performance reports, and strategic recommendations to management
• Ensure effective execution of trade marketing initiatives and promotional campaigns
• Monitor debt collection and ensure adherence to company credit policies
• Represent the company at industry events, trade shows, and customer meetings

Qualifications and Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field
• Minimum of 5–7 years' experience in FMCG sales management with proven success in achieving sales targets
• Strong understanding of FMCG market dynamics, distribution channels, and retail operations
• Excellent leadership, negotiation, and communication skills
• Proficiency in MS Office applications and CRM software
• Strong analytical and strategic thinking abilities
• Ability to work under pressure and meet tight deadlines