Regional Trade Marketing Executive (FMCG)

Position Overview

The Regional Trade Marketing Executive is responsible for developing and executing trade marketing strategies to drive brand visibility, sales growth, and customer engagement across retail and wholesale channels. This role involves collaborating with sales, marketing, and distribution teams to implement promotional activities, manage trade budgets, and analyze market trends to enhance brand performance at the regional level.

Key Responsibilities

Trade Marketing Strategy & Execution

• Develop and implement regional trade marketing plans aligned with national brand strategies
• Execute in-store and on-ground trade activation campaigns, promotions, and merchandising initiatives
• Ensure effective Point of Sale Materials (POSM) deployment to maximize brand presence at key retail outlets
• Support new product launches by coordinating promotional activities and visibility strategies

Sales & Channel Development

• Work closely with sales teams to identify growth opportunities and improve market penetration
• Develop tailored trade programs for different retail channels (modern trade, general trade, HORECA, etc.)
• Monitor competitor activities and provide actionable insights for competitive advantage
• Collaborate with distributors and key accounts to drive sell-in and sell-out performance

Trade Promotions & Budget Management

• Plan and manage trade promotions, discounts, and incentive programs for distributors and retailers
• Track promotional effectiveness and recommend optimizations to maximize ROI
• Ensure compliance with trade marketing budgets and expenditure controls

Market Analysis & Reporting

• Conduct market research to assess consumer preferences, buying behaviors, and regional trends
• Analyze sales performance, category trends, and promotional effectiveness
• Prepare monthly and quarterly trade marketing reports with insights and recommendations