Regional Sales Manager – North

Role Overview

The Regional Sales Manager will drive sales growth, market penetration, and distributor performance within the Northern region. This role requires a strong understanding of the Beauty/Personal Care market dynamics and consumer behavior across the North, with accountability for sales targets, pricing discipline, and effective trade execution.

Key Responsibilities

• Develop and execute sales strategies tailored to the Northern Beauty/Personal Care market
• Manage distributors, ensuring availability, pricing compliance, and route-to-market effectiveness
• Lead, mentor, and monitor the regional sales team to achieve volume and value targets
• Conduct market intelligence to track competitor activities, pricing, and consumption trends
• Ensure adherence to trade policies, credit management, and company reporting standards
• Expand retail and wholesale product penetration across Northern territories
• Collaborate with trade marketing to execute activations and promotional campaigns

Required Qualifications & Experience

• Bachelor's degree in Business, Marketing, or related field; MBA is an advantage
• 8–10 years' FMCG sales experience, with at least 3 years in regional leadership
• Strong track record managing distributors and delivering sales growth in Northern Nigeria
• In-depth knowledge of the Northern Beauty/Personal Care trade environment

Skills & Competencies

• Strategic sales planning and execution
• Distributor and channel management
• Market analysis and competitor tracking
• Leadership and people management
• Strong negotiation and relationship building