Regional Sales Manager (Middle Belt) at Bluenix

About the Role

Bluenix Paint Manufacturing Limited is seeking a strategic, experienced, and self-driven Regional Sales Manager to lead and grow our market presence across the Middle Belt region. This role requires a market builder, strong negotiator, strategic thinker, and regional expert with deep knowledge of Middle Belt trade networks and market dynamics.

Location

Middle Belt Region (Benue, Kogi, Kwara, Nasarawa, Niger, Plateau, FCT–Abuja). Candidate must reside in Abuja.

Key Responsibilities

• Develop and implement a robust regional sales growth strategy
• Recruit, manage, and expand distributor, dealer, and retailer networks
• Conduct regular market intelligence on competition, pricing, and customer behaviour
• Drive product visibility, penetration, and availability across all Middle Belt states
• Strengthen relationships with wholesalers, contractors, institutional buyers, and major retail channels
• Execute marketing activities, trade activations, and product demonstrations
• Deliver consistent sales performance and meet monthly and quarterly targets
• Coordinate sales operations across all states in the region
• Generate weekly and monthly performance reports for Head Office
• Represent Bluenix Paint as a trusted brand ambassador at exhibitions and trade events

Requirements & Qualifications

• Minimum HND or B.Sc in Marketing, Business Administration, or related field
• Minimum 7 years proven experience in regional sales, market expansion, or business development
• Strong preference for candidates with experience in paints or building materials
• Strong regional network within the Middle Belt and proven ability to grow new markets
• Excellent communication skills