Product Marketing & Growth Lead

About the Role

HealthVest is expanding and seeking an experienced Product Marketing & Growth Lead to own go-to-market execution, user adoption, and early-stage growth for HealthVest Wallet and its vertical programs (PreggiVest, Grey & Ruby Care, Digital Pharmacy).

This role is for an excellent executor—not a theory marketer. We are looking for a hands-on leader who has led or significantly contributed to successful GTM strategies in healthtech, fintech, or consumer tech. You will translate complex health and fintech products into simple, trusted, adoption-driven messaging, design and execute field-ready GTM strategies, and drive measurable user growth through community, sales, and B2B partnerships.

You will work closely with the CEO, Product, and Operations teams.

Key Responsibilities

Product Marketing & Positioning

• Develop clear, non-technical value propositions for HealthVest Wallet, PreggiVest Wallet (health savings wallet for pregnant women to save towards pregnancy & maternity care), and Grey & Ruby Care (chronic care program)
• Translate complex health and fintech concepts into simple, trust-building, local-language-ready messaging
• Develop messaging frameworks, value propositions, one-liners, and product narratives
• Ensure consistency across web app flows, onboarding screens, digital campaigns, and partner communications

Go-To-Market Strategy & Execution

• Design and execute GTM strategies for wallet onboarding, program enrollment, first transaction, and repeat use
• Define target audience segments and acquisition channels
• Identify and implement activation offers and incentives
• Lead localized GTM pilots (Ibadan & Lagos first) with rapid iteration

Campaign Ownership & User Growth

• Lead end-to-end campaigns to drive adoption and measurable user growth targets