Modern Trade Manager

We are seeking an experienced professional for this opening. Position Overview: - Our client is seeking to hire an experienced Modern Trade Manager. - The role is responsible for driving sales growth and brand visibility across key modern retail channels such as supermarkets, hypermarkets, and e-commerce platforms, while managing major accounts and executing effective sales strategies. Key Responsibilities: - Develop and execute strategic sales plans for the modern trade channel to achieve revenue, volume, and profitability targets. - Build and maintain strong relationships with key retail accounts while negotiating annual business plans, contracts, and promotional terms. - Lead and coach the sales and merchandising team to ensure excellent in-store execution and achievement of performance targets. - Ensure flawless in-store execution, including proper product placement (planogram compliance), effective use of point-of-sale materials, and execution of promotions. - Conduct regular store visits and team performance reviews to provide coaching and maintain execution discipline. Collaboration and coordination - Collaborate closely with internal teams, such as marketing, supply chain, and finance, to align on strategy and ensure smooth operations. - Liaise with the supply chain and logistics teams to manage inventory levels, ensure timely replenishment, and maintain product availability. Key Requirements - Bachelor’s Degree in Business Administration, Marketing, or a related field. - 5–7 years’ experience in FMCG sales (preferably dairy), with at least 3 years in modern trade or key account management. - Proven record of meeting sales targets and driving revenue growth. - Strong negotiation and relationship management skills. - Solid business and financial awareness, with the ability to analyze sales data and manage a profit and loss (P&L) statement. - Strong analytical ability to interpret market trends, competitor insights, and sales performance. - Leadership experience with the ability to coach and manage a sales team. - Ability to work in a fast-paced, dynamic retail environment and adapt to shifting priorities.