Marketing & Social Media Executive at Smartflow Technologies Limited

About Smartflow Technologies Limited

Smartflow Technologies Limited is Nigeria's foremost Flow and Level Automation company, delivering premium and cost-effective solutions to clients with unparalleled professionalism and skill. In addition to being an engineering-focused organization, Smartflow Technologies is involved in the supply, installation, and support of fueling systems and equipment, including pumps and dispensers.

Job Responsibilities

• Develop and execute digital marketing strategies aligned with the company's marketing objectives
• Create, curate, and schedule compelling written, visual, and multimedia content for various social media channels
• Manage and engage with online communities by responding to comments and messages, fostering discussions, and building relationships with influencers
• Monitor key performance metrics and analyse data using tools such as Google Analytics to evaluate campaign effectiveness
• Generate reports to guide future strategies and drive brand awareness
• Conduct research to understand consumer trends, target audiences, and competitor activity to identify new opportunities
• Plan, execute, and manage paid social media advertising campaigns, including budget allocation and targeting
• Monitor brand sentiment on social media and manage potential crises to protect the company's reputation
• Collaborate with internal teams, including design and sales, to ensure brand consistency and support broader marketing initiatives
• Stay updated on digital trends and social media best practices

Key Requirements

• Proven experience in digital marketing and social media management
• Strong understanding of social media platforms and analytics tools
• Excellent written and verbal communication skills
• Creative content creation and curation abilities
• Experience with paid social media advertising campaigns
• Ability to analyse data and generate actionable insights
• Strong organizational and project management skills
• Ability to work collaboratively with cross-functional teams