Marketing Officer at Uwana Energy

Position Overview

We are seeking an experienced Marketing Officer to drive business growth through strategic marketing initiatives. This role involves overseeing the development and execution of growth strategies across digital and traditional channels to expand our user base and revenue streams. The ideal candidate will have expertise in search engine marketing, analytics, SEO, and PR while executing hands-on digital campaigns, content creation, and lead nurturing to enhance Uwana Energy's visibility and customer acquisition.

Key Responsibilities

Strategic Marketing & Business Growth

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth
• Define product positioning, value propositions, and messaging that resonate with target audiences
• Conduct market research and competitive analysis to identify growth opportunities and emerging trends
• Leverage data-driven insights to optimise marketing campaigns and improve ROI
• Plan and execute PR campaigns, build media relationships, and manage public relations efforts
• Manage SEO and SEM campaigns to enhance online presence and organic search rankings
• Develop and monitor marketing budgets, ensuring cost-effective strategies

Digital Marketing & Content Execution

• Lead the creation of engaging marketing content, including blogs, social media posts, email campaigns, and promotional materials
• Optimise digital marketing channels, including social media, partnerships, and webinars
• Track and analyse performance metrics (e.g., conversion rates and customer acquisition costs) to refine marketing efforts
• Collaborate with creative teams to enhance branding, messaging, and campaign effectiveness
• Oversee website performance optimisation, including landing page improvements and user experience enhancements
• Manage outbound and inbound marketing strategies