Marketing Officer at U-Connect Human Resources Consulting

About the Role

An established company is seeking a Marketing Officer to drive marketing initiatives and support business growth through strategic planning, campaign execution, and brand development.

Key Responsibilities

Market Research & Strategy

• Analyze industry trends, competitor activities, and customer behaviors to identify market gaps and opportunities
• Create and implement comprehensive marketing strategies and plans aligned with the firm's business objectives and budget
• Advise on and help establish brand positioning and communication strategies to enhance brand awareness and reputation

Campaign & Content Development

• Develop, manage, and oversee various marketing campaigns, including digital marketing, social media, and traditional advertising
• Produce marketing materials such as website copy, blog posts, brochures, presentations, and promotional collateral
• Organize and coordinate promotional events, interviews, and other activities to increase brand visibility and client engagement

Performance Analysis & Reporting

• Track and analyze key marketing metrics (website traffic, social media engagement, return on investment) to evaluate campaign effectiveness
• Compile detailed reports summarizing campaign performance, key learnings, and recommendations for improvements
• Stay updated on new marketing tools, technologies, and best practices to ensure strategies remain innovative

Collaboration & Relationship Management

• Work cross-functionally with other departments to ensure marketing efforts align with broader business goals
• Liaise with external vendors and agencies involved in marketing activities
• Build and maintain strong relationships with clients, prospective clients, and partners

Requirements

• Bachelor's degree (B.Sc)
• 3–5 years of relevant work experience

Compensation

N250,000 per month

Location

Lagos, Nigeria