Marketing Officer at Skipper Eye-Q Hospital

About the Role

We are seeking a qualified Marketing Officer to join our team at Skipper Eye-Q Hospital in Lagos. In this role, you will be responsible for developing and executing comprehensive marketing strategies to enhance our hospital's brand presence and increase community awareness across the region.

Key Responsibilities

• Develop and execute marketing plans for the hospital and its services across the region
• Create marketing strategies and campaigns that enhance the hospital brand and increase community awareness
• Maintain relationships with community organizations, hospitals, and other referral sources
• Create marketing materials such as flyers, brochures, and newsletters to inform the public
• Develop and implement promotional campaigns, including planning, executing, and managing various marketing initiatives such as online ads, email marketing, social media campaigns, and promotional activities
• Track key performance indicators (KPIs) and use data to identify areas for improvement and optimization
• Collaborate with other departments to ensure alignment and achieve marketing objectives
• Research new marketing technologies, techniques, and best practices to stay competitive within the industry
• Manage marketing budgets and resources to ensure effective and efficient allocation of marketing spend

Requirements

• Bachelor's Degree or MBA in Marketing, Sales, or Business Administration
• Minimum of 3 years' experience in sales, marketing, and business development
• Understanding of market trends, sales techniques, and customer engagement
• Experience with CRM software, digital marketing tools, and Microsoft Office Suite
• Excellent communication, negotiation, and analytical skills