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Marketing Officer at MSI Reproductive Choices
Confidential
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
## Title: Marketing Officer
Position Overview
This position offers a great opportunity for career growth in a dynamic marketing environment.
Overall Responsibilities
- Partner with sales and marketing teams to create and implement strategies to drive the sales pipeline and meet revenue goals
- Execute approved marketing activities for brands/products, particularly below-the-line programmes
- Plan, activate and monitor regular sampling programmes for appropriate brands/products
- Monitor and report on brand health, including competitor monitoring, using agreed attributes and format
- Provide market insights on the performance of assigned brands/products
- Use consumer insight to inform development of marketing programmes for brands/products
- Track competitor activities in the assigned brand/product sector and assist in developing response strategies to protect the position of the brand/product
- Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time
- Monitor expenditure against agreed activities and provide regular reports
- Oversee the activation of best-in-class Point of Sales (POS) material both in-store and online to maximise consumer engagement, brand presence and product awareness
Required Qualifications
- Graduate or postgraduate qualification in Social Sciences, Biological Sciences, or similar field
- 3-5 years of work experience in a consumer goods environment, ideally with some experience in FMCG or Pharma industry
- Some sales experience
- Trade or Customer Marketing experience, preferably in FMCG industry (Pharma industry experience is a plus)
- Understanding of hospital, retail and wholesale trade
Required Skills
- Commercial thinking to inform trade opportunities and investment choices
- Cross-functional working relationship capability
- Strong communication skills with ability to deliver key messages succinctly
- Strong organisational and administrative skills