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Marketing Officer at MSI Reproductive Choices

Confidential

Lagos, Nigeria Permanent

Published 1 month ago · Expires 3 weeks from now

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Job description

## Title: Marketing Officer

Position Overview

This position offers a great opportunity for career growth in a dynamic marketing environment.

Overall Responsibilities

  • Partner with sales and marketing teams to create and implement strategies to drive the sales pipeline and meet revenue goals
  • Execute approved marketing activities for brands/products, particularly below-the-line programmes
  • Plan, activate and monitor regular sampling programmes for appropriate brands/products
  • Monitor and report on brand health, including competitor monitoring, using agreed attributes and format
  • Provide market insights on the performance of assigned brands/products
  • Use consumer insight to inform development of marketing programmes for brands/products
  • Track competitor activities in the assigned brand/product sector and assist in developing response strategies to protect the position of the brand/product
  • Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time
  • Monitor expenditure against agreed activities and provide regular reports
  • Oversee the activation of best-in-class Point of Sales (POS) material both in-store and online to maximise consumer engagement, brand presence and product awareness

Required Qualifications

  • Graduate or postgraduate qualification in Social Sciences, Biological Sciences, or similar field
  • 3-5 years of work experience in a consumer goods environment, ideally with some experience in FMCG or Pharma industry
  • Some sales experience
  • Trade or Customer Marketing experience, preferably in FMCG industry (Pharma industry experience is a plus)
  • Understanding of hospital, retail and wholesale trade

Required Skills

  • Commercial thinking to inform trade opportunities and investment choices
  • Cross-functional working relationship capability
  • Strong communication skills with ability to deliver key messages succinctly
  • Strong organisational and administrative skills

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