Marketing Manager at Euracare Multi-Specialist Hospital

Euracare Multi-Specialist Hospital

Lagos, Nigeria Permanent

Published 1 month ago · Expires 3 weeks from now

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Job description

## Title: Marketing Manager

About the Role

Euracare Multi-Specialist Hospital is seeking a highly strategic, organized, and relationship-driven Marketing Manager to lead the overall marketing direction of the hospital across all specialties. This position is suited for someone with strong healthcare marketing experience, excellent stakeholder management skills, and the ability to guide a team while managing the expectations of senior doctors and the CEO.

This is a strategic, supervisory, and leadership-focused role. You will not be responsible for hands-on design or running digital campaigns yourself. Instead, you will ensure quality, consistency, and alignment across all marketing platforms.

Team Structure

The Marketing Manager will directly manage and oversee two existing team members:

  • Digital Marketing Specialist: Responsible for website, social media, digital ads, analytics, scheduling, and day-to-day content
  • Media Production Specialist: Responsible for all photography, videography, editing, and graphic design

Your responsibility is to guide, supervise, approve, and ensure high-quality output from both team members.

Key Responsibilities

Strategic Leadership & Brand Direction

  • Develop and implement annual marketing strategy and quarterly plans
  • Shape brand positioning as a world-class, multi-specialist center with UK/US-level expertise
  • Lead major campaigns and ensure strong, premium brand messaging across all platforms
  • Identify market opportunities, patient trends, and competitive insights

Team Management & Leadership

  • Manage, mentor, and supervise the Digital Marketing Specialist and Media Production Specialist
  • Ensure timely delivery of content, campaigns, and creative assets
  • Review and approve all major outputs: campaign concepts, social calendars, videos, graphics, website updates, and ads
  • Provide clear direction, efficient workflows, and quality control

Doctor & Internal Stakeholder Management

  • Act as the primary marketing contact for all consultants and internal stakeholders

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