Marketing Manager at Elvaridah

Elvaridah

Lagos, Nigeria Permanent

Published 1 month ago · Expires 3 weeks from now

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Job description

## Title: Marketing Manager

Job Summary

We are seeking a results-driven Marketing Manager to lead and oversee the sales team, improve conversion rates, and drive business growth—particularly through offline and direct business development channels. The ideal candidate will be responsible for ensuring that leads are properly followed up, sales targets are met, and new business opportunities are consistently generated. This position offers excellent opportunities for career growth.

Key Responsibilities

Sales Oversight & Conversion Management

  • Supervise and monitor the sales team's daily activities to ensure effective lead follow-up and high conversion rates
  • Track sales performance, conversion metrics, and pipeline progress
  • Identify gaps in the sales process and implement strategies to improve close rates
  • Conduct regular sales reviews, coaching sessions, and performance evaluations
  • Ensure compliance with approved sales scripts, pricing, and negotiation guidelines

Offline Business Development

  • Actively source new business opportunities through offline channels including corporate visits, client meetings and presentations, networking events and trade fairs, and partnerships and referrals
  • Build and maintain strong relationships with corporate and individual clients
  • Represent the company professionally in face-to-face engagements

Marketing & Growth Strategy

  • Develop and execute marketing strategies aligned with revenue and sales targets
  • Collaborate with management to set monthly and quarterly sales goals
  • Provide market intelligence, competitor insights, and customer feedback
  • Support promotional campaigns that directly drive sales conversion

Reporting & Administration

  • Prepare weekly and monthly sales and marketing performance reports
  • Maintain accurate records of leads, prospects, and closed deals
  • Provide actionable insights and recommendations to management

Qualifications & Requirements

  • Bachelor's Degree in Marketing or Business

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