Trusted listing
Marketer (Computer & App Product Specialist)
Jamub Group
Abuja, Nigeria
Permanent
Published 2 months ago · Expires 3 weeks from now
Job description
An exciting opportunity has arisen for a motivated professional.
Position Overview:
- The Marketer (Computer & App Product Specialist) is responsible for developing, executing, and managing marketing strategies that promote the company’s computer products, mobile applications, and digital solutions.
- The ideal candidate is a self-starter who can work independently, generate leads, design effective marketing campaigns, and drive measurable growth in product visibility and sales.
- The role requires strong background in computer and app marketing, digital advertising, customer engagement, and product promotions.
- Develop and implement marketing strategies for computer products, software tools, and mobile applications.
- Identify target markets and define effective marketing approaches to reach intended users.
- Conduct market and competitor research to understand industry trends and customer needs.
- Create annual and quarterly marketing plans with measurable objectives.
- Plan and execute user acquisition campaigns for mobile apps through online and offline channels.
- Optimize product performance using SEO, ASO (App Store Optimization), and online ranking strategies.
- Manage app listings, descriptions, screenshots, and updates on Google Play Store and Apple App Store.
- Track and improve app performance: downloads, engagement, retention, and conversion rates.
- Drive traffic and conversion through online channels such as Meta Ads, Google Ads, TikTok Ads, and email marketing.
- Manage the company’s digital presence: website, social media pages, blogs, and online communities.
- Design landing pages and funnels that support sales goals and lead-generation activities.
- Implement CRM strategies to nurture leads and follow up on prospects.
- Create compelling marketing content for social media, product campaigns, videos, banners, and email newsletters.
- Work with designers and the product team to ensure brand consistency across all touchpoints.
- Promote the company’s computer products and apps through exhibitions, demos, and targeted offline engagements.
- Convert leads into active customers through product demonstrations, presentations, and persuasive communication.
- Visit clients, retail stores, and corporate organizations to promote computer products and apps.
- Provide insights to the product development team based on customer and market feedback.
- Monitor campaign performance through analytics tools (Google Analytics, Firebase, Meta Suite).
- Prepare weekly, monthly, and quarterly reports on market...