Head,Communications / Digital Marketing

Role Overview

The Head of Communications and Digital Marketing will be responsible for developing and managing all aspects of Welcome2Africa's communication and digital marketing strategies. This includes overseeing content creation, managing website traffic, optimizing SEO, handling CRM and lead generation, running digital campaigns, and driving engagement across social media platforms. The ideal candidate will have substantial experience in both traditional communication and digital marketing, with a proven ability to increase brand visibility and drive sales for events and programs.

Key Responsibilities

• Design and implement comprehensive digital marketing strategies to boost brand visibility, increase website traffic, and drive conversions through multiple channels (social media, email, SEO, etc.)
• Leverage CRM systems and tools to identify and engage leads, creating targeted digital campaigns to nurture prospects and convert leads into clients or event attendees
• Oversee the creation and management of high-quality content across digital platforms (website, social media, newsletters), ensuring consistency and alignment with strategic goals
• Utilize advanced SEO practices to optimize website and content for search engines, increasing organic traffic and visibility across relevant platforms
• Lead social media efforts, crafting engaging posts, managing online communities, and responding to inquiries to grow audience engagement and drive participation in events and programs
• Design, launch, and manage digital marketing campaigns, including email marketing, PPC advertising, and social media ads, aimed at increasing participation in events and programs
• Build and maintain media relations and manage PR initiatives

Location

Abuja, Nigeria