Head of Marketing at Smartcity Plc

About the Role

SmartCity Plc is seeking a full-time, hybrid Head of Marketing to lead its marketing initiatives at its Lagos location. This is a senior role responsible for developing and executing marketing strategies, managing branding efforts, and overseeing campaigns to enhance public engagement.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals and vision
• Manage branding efforts and oversee marketing campaigns
• Enhance public engagement and drive market visibility
• Collaborate with cross-functional teams to achieve marketing objectives
• Analyze market trends and competitor landscape
• Allocate resources effectively to optimize marketing performance
• Drive innovation in marketing initiatives
• Mentor and manage marketing team members
• Measure and report on marketing performance metrics

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• Expertise in Strategic Marketing, Campaign Development, and Brand Management
• Proficiency in Digital Marketing, Content Strategy, and Social Media Management
• Strong skills in Market Research, Data Analysis, and Performance Measurement
• Proven leadership experience with the ability to mentor and manage teams effectively
• Excellent verbal and written communication skills
• Demonstrated track record of delivering measurable results through marketing efforts

Preferred Qualifications

• Master's degree in Marketing, Business Administration, or related field
• Experience in real estate or infrastructure industries

Location

Lagos, Nigeria (Hybrid)