Head of Marketing at Ileoja Market Place

About the Role

An established company is recruiting for a Head of Marketing position based in Lagos, Nigeria. This is a leadership role focused on driving enrollment growth through strategic marketing initiatives and team management.

Key Responsibilities

• Develop and execute strategic marketing plans focused on enrollment growth
• Lead, manage, and motivate the marketing team to consistently achieve targets
• Plan and oversee all offline and online marketing campaigns
• Drive brand activations, promotions, PR initiatives, and community engagement activities
• Conduct market and field research to identify trends and new growth opportunities
• Build strategic partnerships with schools, communities, organizations, and media platforms
• Manage outdoor advertising, field activations, and other offline marketing strategies
• Track performance metrics and prepare weekly and monthly marketing reports
• Oversee departmental budgeting, expenses, and resource allocation
• Ensure the department consistently meets monthly and quarterly enrollment goals

Required Qualifications

• HND/B.Sc in Marketing, Business Administration, Mass Communication, or related fields
• Minimum of 3–5 years of experience in marketing leadership or managerial roles
• Must be based in Ibadan
• Demonstrated success in both offline and digital marketing campaigns
• Strong leadership, communication, and analytical skills
• Ability to work independently and deliver measurable results
• Experience in the education or training sector is an added advantage

Compensation & Benefits

• Basic Salary: ₦100,000 monthly
• Monthly Allowance: ₦100,000 (Transport & Airtime)
• Commission: ₦1,000,000 monthly upon achieving the target of 50 new student enrollments
• Employees Compensation Scheme (NSITF)
• Access to company medical facility