Head of Marketing at Elizabeth Maddeux

Job Summary

The Head of Marketing is responsible for developing and executing strategic marketing initiatives to drive customer acquisition, product adoption, brand visibility, and business growth. The role focuses on promoting financial products and services to target segments such as SMEs, traders, salary earners, and low-income individuals while ensuring alignment with regulatory standards and the organization's growth objectives.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business goals
• Monitor market trends, customer needs, and competitor activities
• Conduct market research and competitor analysis to identify opportunities and emerging trends
• Prepare and manage the annual marketing budget while ensuring optimal resource utilization
• Oversee the development of marketing materials, brochures, and promotional content
• Support branch and sales teams with lead generation and marketing initiatives
• Lead and develop the marketing team
• Set KPIs and monitor the effectiveness of marketing activities
• Prepare periodic reports on marketing performance, ROI, and brand impact for management
• Collaborate with sales, product, operations, and branch teams to drive business growth

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or related field
• 8–10 years of experience in marketing, with at least 3–5 years in a leadership role
• Experience in banking, microfinance, fintech, or financial services highly preferred

Skills & Competencies

• Strategic thinking and execution
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Strong understanding of customer-focused marketing