Head of Marketing and Communications

About the Role

Crown Interactive is seeking a strategic and results-driven Head of Marketing and Communications to lead brand positioning, marketing strategy, and communication efforts. This role offers an opportunity to drive awareness, engagement, and demand for our software products through effective branding, storytelling, and multi-channel marketing initiatives.

About You

You are passionate about steering the future of software solutions through innovative marketing and communications. You are excited about leading marketing, communication, and product design roadmapping initiatives while staying ahead of industry trends. You champion cross-functional collaboration and liaise between departments to ensure alignment. You possess a deep understanding of B2B SaaS marketing, product positioning, and digital communication strategies.

Key Responsibilities

Strategic Leadership

• Develop and implement a comprehensive marketing and communications strategy aligned with the company's vision, growth targets, and revenue goals
• Lead brand positioning, messaging, and value proposition across all channels
• Advise executive leadership on marketing trends, market insights, and reputational risks

Marketing & Demand Generation

• Drive customer acquisition, retention, and revenue growth through integrated marketing campaigns
• Oversee digital marketing initiatives including website, SEO/SEM, social media, email marketing, and marketing automation
• Support sales and business development teams with go-to-market strategies, sales enablement materials, and lead generation programs
• Monitor and optimize marketing performance using data and analytics

Communications & Public Relations

• Lead corporate communications, including internal communications, executive messaging, and employee engagement initiatives
• Manage public relations activities and media relations

Location

Lagos, Nigeria