Head of Brand & Growth at Wiseki Technologies
Confidential
Published 1 month ago · Expires 2 weeks from now
Job description
About the Role
Plug.ng (a sub-brand of Wiseki Tech) is a one-stop platform for seamless payments — from airtime to data to event bookings, virtual cards, and beyond.
We are seeking a dynamic and visionary Head of Brand & Growth to lead our brand's expansion, strengthen visibility, and drive user sign-ups and profitability. You will lead the team to develop and execute creative growth strategies that position Plug.ng as the go-to platform for easy digital payments and lifestyle convenience.
Key Responsibilities
- Lead and supervise the social media officer, content creator, brand developer, and other team members to ensure creative alignment and productivity
- Define and maintain Plug.ng's brand identity, ensuring consistent messaging, tone, and visual appeal across all platforms
- Develop and implement marketing campaigns and initiatives to drive customer acquisition, user engagement, and revenue growth
- Identify and manage partnerships with relevant brands, influencers, and communities to enhance visibility and trust
- Supervise SEO, email marketing, ad campaigns, and analytics to ensure measurable growth in app installs, active users, and conversions
- Analyze marketing performance metrics, prepare monthly reports, and recommend strategies for optimization
- Approve creative concepts and ensure all published content aligns with Plug.ng's voice and strategic goals
- Research and analyze user behavior, trends, and market competitors to inform growth initiatives
- Explore and test creative ways to drive user engagement and make Plug.ng a top-of-mind choice in every home and business
Qualifications & Experience
Qualifications and experience information is incomplete in the original listing. Please provide the required details for this section.