Head of Brand & Growth at Wiseki Technologies

Confidential

Lagos, Nigeria Permanent

Published 1 month ago · Expires 2 weeks from now

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Job description

## Title: Head of Brand & Growth

About the Role

Plug.ng (a sub-brand of Wiseki Tech) is a one-stop platform for seamless payments — from airtime to data to event bookings, virtual cards, and beyond.

We are seeking a dynamic and visionary Head of Brand & Growth to lead our brand's expansion, strengthen visibility, and drive user sign-ups and profitability. You will lead the team to develop and execute creative growth strategies that position Plug.ng as the go-to platform for easy digital payments and lifestyle convenience.

Key Responsibilities

  • Lead and supervise the social media officer, content creator, brand developer, and other team members to ensure creative alignment and productivity
  • Define and maintain Plug.ng's brand identity, ensuring consistent messaging, tone, and visual appeal across all platforms
  • Develop and implement marketing campaigns and initiatives to drive customer acquisition, user engagement, and revenue growth
  • Identify and manage partnerships with relevant brands, influencers, and communities to enhance visibility and trust
  • Supervise SEO, email marketing, ad campaigns, and analytics to ensure measurable growth in app installs, active users, and conversions
  • Analyze marketing performance metrics, prepare monthly reports, and recommend strategies for optimization
  • Approve creative concepts and ensure all published content aligns with Plug.ng's voice and strategic goals
  • Research and analyze user behavior, trends, and market competitors to inform growth initiatives
  • Explore and test creative ways to drive user engagement and make Plug.ng a top-of-mind choice in every home and business

Qualifications & Experience

Qualifications and experience information is incomplete in the original listing. Please provide the required details for this section.

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