Head of B2B Partnerships & Distribution at Kanda Cosmetics and Natural Products Limited
Confidential
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
## Title: Head of B2B Partnerships & Distribution
About the Role
You will own Kanda Natural's B2B growth by sourcing and onboarding retail partners and distributors, managing key accounts, co-creating trade marketing programs, and ensuring consistent distribution and sell-through. This is a senior, hands-on role for someone who can both strategize and execute.
Key Responsibilities
- Own new business development for retail, wholesale, hospitality, and institutional channels (spas, beauty stores, pharmacies, hotels, corporate gifting)
- Source, onboard, and manage distributors, stockists, and regional wholesalers; negotiate commercial terms and SLAs
- Build and maintain long-term, trust-based relationships with key accounts and channel partners
- Develop and execute territory go-to-market plans and channel-specific sales strategies
- Collaborate with marketing to create trade and promotional kits, POP displays, retail staff training, and joint promotions
- Represent Kanda at trade shows, buyer meetings, and B2B events
- Train and enable distributor teams and retail staff on product benefits, merchandising, and conversion techniques
- Track performance metrics (sell-in, sell-through, returns, stock levels) and produce regular pipeline and performance reports
- Identify opportunities for channel expansion (pharmacies, supermarket chains, corporate partnerships) and new revenue streams (private label, subscription, exports)
- Ensure customer service and logistics handoffs operate smoothly with fulfillment partners
Success Metrics (KPIs)
- 5–10 new stockists / 10–15 new distribution points within the first 6 months
- Achievement of monthly and quarterly sales targets
- Maintain 70% sell-through rate within 60 days
- Achieve at least one reorder per quarter per active distributor
- Establish presence in Lagos, Abuja, Kano, and Port Harcourt within 6–9 months
Required Experience & Profile
We are seeking a candidate with a strong, demonstrable background in B2B sales, partnerships, and distribution. The more relevant and senior your experience, the better.