Head, Communication and Content Creation

Position Overview

The Head of Communication and Content Creation is responsible for defining, leading, and executing Mai Shayi Coffee Roasters Limited's end-to-end communication, brand storytelling, and content ecosystem.

This role serves as the guardian of the brand voice, visual identity, and narrative across all customer touchpoints. The position drives awareness, relevance, and emotional connection with consumers by delivering consistent, high-quality, and culturally resonant communication that reflects Mai Shayi's values, craftsmanship, and ambition to shape Nigeria's contemporary coffee culture.

The role balances strategic leadership with hands-on creative direction, ensuring measurable impact on brand equity, customer engagement, and business growth.

Core Responsibilities

Strategic Communication and Brand Positioning

• Develop, document, and execute a comprehensive communication and content strategy aligned with the company's vision, brand promise, and commercial objectives
• Define and continuously refine Mai Shayi's brand voice, tone, and messaging framework across all platforms and audiences
• Position Mai Shayi Coffee Roasters as a leading authority and cultural reference point in Nigerian coffee, lifestyle, and hospitality spaces
• Lead internal communication initiatives that strengthen alignment, culture, and brand understanding across teams
• Ensure consistency and quality control across all brand expressions, campaigns, signage, packaging content, and promotional materials

Content Strategy, Creation, and Distribution

• Own the content roadmap, including editorial calendars, campaign themes, and storytelling priorities across digital, in-store, and external channels
• Provide creative leadership for the development of written, visual, and audiovisual content, including brand stories, product narratives, social media content, blogs, newsletters, videos, and podcasts