Growth Marketing Manager at PE Lifts Nigeria

About the Role

This position offers a great opportunity for career growth. As Growth Marketing Manager, you will be responsible for driving the company's digital growth across multiple channels through strategic planning, campaign execution, and data-driven optimization.

Key Responsibilities

Website Design & Management

• Design, develop, and manage responsive, user-friendly websites aligned with brand identity
• Ensure websites are optimized for speed, SEO readiness, mobile responsiveness, and overall user experience (UX/UI)
• Maintain hosting, domain, CMS, and resolve technical website issues
• Integrate and manage analytics/tracking tools to measure website performance

Google Ads & Account Optimization

• Plan, create, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Video)
• Optimize campaigns through bidding strategies, ad copy improvements, and audience targeting
• Track KPIs such as CTR, CPC, ROI, and conversion rates, adjusting campaigns as needed

Performance Marketing & Ads Optimization

• Plan, execute, and manage paid media campaigns across search, display, video, and remarketing channels
• Optimize campaigns through A/B testing, bidding strategies, and creative improvements
• Track and report on KPIs such as CTR, CPC, ROI, and conversion rates

Google Account Management & Troubleshooting

• Manage and optimize company Google accounts (Google Ads, Analytics, GA4, Search Console, Tag Manager, Google Business Profile, Google Workspace)
• Troubleshoot account issues such as suspensions, billing/payment errors, and policy violations
• Resolve technical integration errors between Google tools and company platforms

Search Engine Optimization (SEO)

• Conduct regular site audits, keyword analysis, and content optimization for higher rankings
• Implement both on-page and off-page SEO strategies, including backlink building and local SEO
• Monitor algorithm updates and adapt strategies accordingly

Analytics, Reporting & Growth Strategy

• Integrate digital analytics tools to measure and track performance across all marketing channels
• Generate comprehensive reports on campaign performance and growth metrics
• Develop data-driven growth strategies to achieve business objectives