General Manager, out of home (OOH) Advertising

Job Purpose

The General Manager will be responsible for providing strategic leadership, operational oversight, and revenue growth for the Out-of-Home (OOH) advertising business. This role involves planning, designing, negotiating, and executing innovative out-of-home advertising campaigns across diverse formats including billboards, transit advertising, digital screens, street furniture, experiential OOH, and emerging outdoor technologies.

The position requires strong expertise in regulatory compliance (LASAA, OAAN, ARCON, and other state regulatory bodies), business development, vendor management, infrastructure expansion (new billboard construction), and identification of high-value strategic advertising locations across Nigeria.

The General Manager will drive profitability to ensure impactful OOH visibility and maximum ROI with clients, expand market presence, ensure full regulatory compliance, and oversee the end-to-end execution of billboard projects from site acquisition to deployment.

Key Responsibilities

Strategic Leadership & Business Growth

• Develop and implement business strategies to increase revenue, market share, and profitability
• Identify new business opportunities, partnerships, and expansion into new states
• Lead commercial negotiations with clients, agencies, landlords, and government authorities
• Drive long-term growth plans including infrastructure development and asset ownership

Regulatory & Compliance Management

• Ensure full compliance with LASAA, OAAN, ARCON, and state signage agencies
• Manage permit acquisition, renewals, and regulatory documentation
• Maintain strong relationships with regulatory agencies
• Stay updated on advertising laws and government policies

Site Acquisition & Infrastructure Development

• Identify and secure strategic billboard locations
• Oversee new billboard construction and infrastructure expansion

Required Qualifications

The ideal candidate must have strong design and visual communication skills, excellent negotiation abilities, and in-depth knowledge of the OOH landscape.