Digital Media Specialist at Aquabay Resources Limited

Job Summary

We are seeking a versatile Digital Media Specialist to manage our social media presence and maintain our company website. The ideal candidate is both creative and technical — able to design and execute social media campaigns, create engaging content, and handle website updates to ensure a strong and consistent digital presence for the organization.

Key Responsibilities

• Develop and implement effective social media strategies across Instagram, Facebook, LinkedIn, X, and TikTok
• Create, schedule, and manage engaging multimedia content (graphics, videos, blog posts, newsletters, etc.)
• Monitor, analyze, and report on digital campaign performance using analytics tools
• Build, update, and maintain the company website (WordPress or other CMS platforms)
• Optimize website content for SEO, mobile responsiveness, and fast loading speed
• Manage digital advertising campaigns (Google Ads, Meta Ads, etc.) where required
• Collaborate with management and other departments to ensure brand consistency across all platforms
• Grow and manage the company's online community, responding to comments, DMs, and inquiries promptly
• Conduct competitor analysis and stay current with digital media trends and innovations
• Create and implement email marketing campaigns using platforms such as Mailchimp
• Monitor and protect the company's online reputation through ORM practices
• Draft monthly content calendars and align campaigns with company goals
• Provide technical support for minor website issues, bugs, or plugin updates
• Train staff on digital media best practices when needed

Requirements

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field (or equivalent practical experience)
• At least 2 years of proven experience in social media management and web development
• Proficiency in WordPress, HTML/CSS, and basic troubleshooting
• Strong knowledge of social media platforms and digital marketing best practices