Digital Marketing Specialist at Eunisell

Role Overview

The Digital Marketing Specialist will play a key role in enhancing Eunisell's online presence, driving brand visibility, and supporting lead generation across digital channels. The ideal candidate will be responsible for developing and executing data-driven digital marketing strategies that align with Eunisell's business goals and brand identity.

Key Responsibilities

Digital Strategy & Execution

• Develop, implement, and manage Eunisell's digital marketing campaigns across platforms including website, LinkedIn, Instagram, X, Facebook, YouTube, and Google
• Ensure brand consistency across all digital touchpoints and campaigns
• Plan and execute content calendars, digital campaigns, and paid advertising (PPC, display, retargeting, etc.)
• Promote the company's products and create sales leads through digital platforms
• Build brand awareness across the company's owned and paid digital media
• Engage potential and existing clients and consumers across all digital channels

Content Development & Management

• Collaborate with internal teams to produce engaging digital content including posts, videos, blogs, newsletters, and infographics
• Manage the company's website and ensure content is optimized for SEO and user experience
• Monitor and improve web traffic metrics and conversions

Analytics & Reporting

• Track, analyze, and report on campaign performance and ROI using tools such as Google Analytics, Meta Insights, and LinkedIn Campaign Manager
• Provide actionable insights and recommendations to optimize campaigns and drive engagement

Email & Automation

• Design and execute targeted email marketing campaigns and newsletters
• Manage CRM tools and marketing automation platforms to nurture leads and improve customer engagement

Innovation & Brand Engagement

• Stay updated on digital trends, tools, and best practices in the B2B and industrial marketing space
• Identify and implement innovative marketing approaches to enhance brand engagement