Digital Marketing Specialist at Chanelle Microfinance Bank

About the Role

The Digital Marketing Specialist is responsible for leading, planning, and executing the digital marketing strategy across all online channels to drive brand awareness, customer acquisition, sales conversion, and retention. This role plays a key part in scaling the organization's digital footprint across owned channels (website, email, SEO), paid media (social ads, Google ads), and social commerce platforms.

Ideal Candidate Profile

The ideal candidate is strategic, data-driven, creative, and experienced in managing full-funnel digital campaigns for ready-to-wear fashion brands.

Key Responsibilities

Digital Strategy & Planning

• Develop and implement annual and quarterly digital marketing plans aligned with revenue goals
• Lead digital channel strategy across paid, organic, social, SEO, email, and content
• Create integrated campaign calendars in collaboration with sales, operations, and graphics teams

Performance Marketing

• Manage and optimize paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads)
• Continuously improve ROAS, CPA, CPC, and conversion rates across channels
• Conduct A/B testing for creatives, audiences, landing pages, and funnels
• Analyze attribution models and customer journey insights

Social Media & Content Direction

• Oversee content strategy and ensure brand consistency across channels
• Lead storytelling content, visuals, influencer campaigns, and platform-specific content
• Prepare weekly and monthly content calendars

SEO & Website Growth

• Lead SEO strategy: keyword research, content optimization, site audits, and backlink opportunities
• Improve website visibility, ranking, and organic traffic

Email & CRM Marketing

• Manage automated customer journeys (welcome series, abandoned cart, win-back campaigns)
• Grow subscriber lists and improve email open and click-through rates
• Lead segmentation strategy and personalization

Data & Analytics

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