Digital Marketing Specialist at Boulevard Hotel Group

An exciting opportunity has arisen for a motivated professional. Role Description - This is a full-time, on-site role based in Asokoro, for a Digital Marketing Specialist. - Responsibilities include developing and executing comprehensive digital marketing strategies to drive online engagement, enhancing the brand's digital presence, and optimizing web traffic. - The role also involves managing social media accounts, analyzing web traffic data using analytics tools, and executing online marketing campaigns. - The specialist will collaborate with internal teams to create digital content and ensure communication strategies align with business objectives. Qualifications - Strong skills in Social Media Marketing and Online Marketing to effectively manage campaigns and improve audience engagement - Proficiency in Digital Marketing and Web Analytics to design, optimize, and evaluate marketing strategies based on performance metrics - Excellent Communication skills for clear collaboration across teams and creating engaging messaging for campaigns - Ability to work independently in a dynamic environment while meeting deadlines and achieving marketing goals - Experience in the hospitality industry and familiarity with local markets are advantageous - Bachelor's degree in Marketing, Business, Communication, or related field Check how your CV aligns with this job