Digital Marketing Officer at Rexobe Consult

Rexobe Consult

Lagos, Nigeria Permanent

Published 1 month ago · Expires 3 weeks from now

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Job description

This position offers a great opportunity for career growth. Strategy & Planning:
  • Develop and execute digital marketing campaigns across various platforms (Google, Facebook, Instagram, LinkedIn, etc.)
  • Create a digital marketing calendar and content strategy in line with the company’s goals.
  • Analyze competitors, audience behavior, and market trends to inform campaigns.
Content & Campaign Management:
  • Manage and optimize content for the website and social media platforms.
  • Plan and execute SEO/SEM strategies to drive organic and paid traffic.
  • Write, design, and schedule engaging content (text, image, video, blog).
Social Media Management:
  • Grow and manage the brand’s social media presence.
  • Engage with audiences, respond to comments/messages, and monitor brand reputation.
Email Marketing:
  • Design and send newsletters, promotional emails, and drip campaigns.
  • Maintain and segment mailing lists for targeted marketing.
Analytics & Reporting:
  • Monitor and report on performance of all digital marketing campaigns.
  • Use tools like Google Analytics, Meta Business Suite, and email dashboards to measure ROI.
  • Provide insights and recommend improvements based on data.
Collaboration:
  • Work closely with design, sales, and product teams to align marketing with brand goals.
  • Liaise with external agencies or freelancers (e.g., designers, developers) when needed.
Key Performance Indicators (KPIs):
  • Website traffic growth
  • Lead conversion rate
  • Social media engagement rate
  • Email open and click-through rates
  • ROI on ad spend
  • Maintaining a positive, empathetic, and professional attitude toward customers at all times.
  • Responding promptly to customer inquiries.
  • Communicating with customers through various channels.
  • Acknowledging and resolving customer complaints.
  • Knowing our products inside and out so that you can answer questions.
  • Processing orders, forms, applications, and requests.
  • Organize leads
  • Respond to messages from the ads
  • Close sales
  • Follow up with prospects and remarket to leads
  • Organize leads
  • Send broadcast messages on Whatsapp
  • Check on clients jobs with the operation team
  • Update clients on the status of their jobs from time to time
  • Upon completion, inform clients and get delivery details from them
  • Send soft copies of documents to clien...

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