Digital Marketing Officer at De koolar Nigeria Limited

Role Overview

The Digital Marketing Officer will be responsible for managing De Koolar's digital channels to drive brand visibility, generate leads, and convert prospects into paying customers. This role combines digital campaign management with direct sales responsibility, requiring a results-driven professional who can leverage digital tools, content, and analytics to achieve measurable business growth.

Key Responsibilities

Digital Marketing & Lead Generation

• Plan, execute, and optimize digital campaigns across SEO, SEM, social media, email, and display networks
• Manage and grow De Koolar's online presence (website, LinkedIn, Google Business, Meta platforms, etc.)
• Create compelling digital content (posts, ads, videos editing and production, newsletters) tailored to target audiences
• Drive inbound lead generation campaigns aligned with product offerings

Sales & Deal Closure

• Engage with leads generated through digital channels, qualify prospects, and close deals
• Manage the digital sales pipeline, ensuring timely follow-up and conversion
• Collaborate with the Business Development team to align digital sales with field activities
• Meet and exceed assigned monthly and quarterly sales targets

Customer Engagement & CRM Integration

• Capture and update customer data in De Koolar's CRM system for effective tracking
• Nurture relationships with prospects and customers through personalized digital touchpoints
• Provide excellent pre- and post-sales support via digital communication channels

Analytics & Performance Tracking

• Monitor and report performance of digital marketing and sales activities
• Track KPIs including reach, engagement, leads generated, conversion rates, and revenue closed
• Provide insights and recommendations to improve campaign ROI and sales efficiency

Key Performance Indicators

• Number of qualified leads generated via digital channels