Digital Marketing Manager at Picadailys

Role Overview

We're looking for a results-driven Digital Marketing Manager to lead and execute our online marketing strategy. The ideal candidate will be responsible for driving user acquisition, engagement, and retention through data-backed campaigns and strategic brand communication. This role requires a mix of creativity, analytics, and strategic thinking.

Key Responsibilities

• Develop and implement digital marketing strategies to grow Picadailys' user base and brand visibility
• Manage and optimize paid campaigns across social media, Google, and other digital channels
• Oversee SEO/SEM efforts, email marketing, influencer collaborations, and content marketing initiatives
• Lead campaign planning, budgeting, and performance analysis to ensure ROI-driven marketing
• Collaborate with product, content, and design teams to align marketing activities with company goals
• Track and report performance metrics, analyze data, and provide actionable insights
• Stay updated on emerging marketing trends, tools, and technologies to keep Picadailys competitive

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3+ years of proven experience in digital marketing, preferably in fintech, lifestyle, or tech startups
• Strong understanding of online marketing channels and analytics tools (Google Ads, Meta Business Suite, SEO tools, etc.)
• Experience managing social media advertising, influencer marketing, and growth campaigns
• Excellent project management, communication, and analytical skills
• A creative mindset with a data-driven approach to decision-making

What We Offer

• Competitive salary and performance bonuses
• A dynamic, creative, and tech-driven work environment
• Opportunity to shape and grow a fast-rising fintech lifestyle brand
• Access to rewards and engagement benefits on the Picadailys platform