Digital Marketing Manager

We invite applications from suitably qualified candidates. Key Responsibilities: - Plan and execute digital marketing campaigns, working closely with internal stakeholders and outside agencies to meet business objectives. - Identify and implement website best practices that drive a best-in-class customer experience to improve marketing effectiveness, maximize conversion rates and grow the digital channel. - Manage all brand communications through digital channels, setting up, selling and executing a vision, from delivering standalone projects to integrated campaigns, developing brand presence and tracking online activity. - Develop, execute and deliver the company's digital/online marketing strategy, plan and budget to include online, new media, web, e-commerce and SEO to drive the business forward through key marketing channels. - Manage online branding, communications and campaigns through the client’s website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing. - Explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives. - Manage all company communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost-effective targets. - Ensure smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing. - Plan and manage SEO, SEM (PPC) and social marketing activities with focus on the 4 major platforms Google, Facebook, YouTube and Bing. - Responsible for displaying content (banners) and campaigns. Key Qualifications - Must have at least 10 years of relevant experience working in digital marketing/digital analytics and with a multinational organization. - Exposure to all core areas of digital marketing like marketing analytics, social media analytics, SEO/SEM, email marketing etc. - A strong understanding of search and social media marketing platforms will be preferred. - Performance-driven and has the maturity to meet targets - Strong people skills are a must - Excellent written and verbal communication skills in English.