Digital Marketing Executive at StarTimes

Role Purpose

The Digital Marketing Executive will be responsible for creating and implementing the company's online presence through digital marketing strategies. This role involves developing social media campaigns, SEO initiatives, email campaigns, and content marketing efforts. The successful candidate will analyze data to inform strategy, manage campaigns, and work to increase brand visibility, engagement, and conversions including leads and sales.

Key Responsibilities

• Formulate and execute digital marketing plans to meet business objectives
• Plan and manage campaigns across various digital channels including social media, email, and pay-per-click (PPC) advertising
• Create engaging content for social media posts, emails, blogs, and the company website
• Track, analyze, and report on the performance of digital marketing activities using tools such as Google Analytics to inform future strategies
• Conduct keyword research and optimize content to improve search engine rankings (SEO)
• Manage and grow the company's presence on social media platforms
• Collaborate with other departments, such as sales and operations, to align marketing efforts with overall business goals

Required Qualifications and Experience

• Bachelor's degree in Mass Communication, Business, Marketing, Economics, or related field
• 3-5 years of experience in sales or marketing within the media industry
• Computer proficiency
• Age requirement: 25 to 37 years old

Required Skills

• Strong understanding of digital marketing and social media platforms
• Proficiency in data analysis and reporting tools
• Creative and analytical thinking
• Excellent written and verbal communication skills
• Ability to work under pressure and meet deadlines