## Title: Digital Marketing Executive

Job Summary

An exciting opportunity has arisen for a motivated digital marketing professional. As a Digital Marketing Executive, you will be at the forefront of executing our digital strategy. You will be responsible for managing our online presence across various channels, from social media and email to SEO and paid advertising.

The ideal candidate is a creative and analytical thinker who can develop engaging content, analyze performance metrics, and contribute to achieving our key business objectives.

Key Responsibilities

Content & Social Media Management

Develop, implement, and manage social media strategy across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok) to increase brand awareness and engagement
Create, curate, and publish high-quality, original content including graphics, video, and written copy that aligns with brand voice
Schedule and monitor social media posts and actively engage with the online community

Search Engine Optimization (SEO) & Content Marketing

Conduct keyword research and on-page optimization to improve organic search rankings
Assist in the creation of SEO-friendly content for the website, blog, and other digital assets
Monitor website traffic and performance using tools such as Google Analytics and Search Console

Email & Automation Marketing

Build and execute email marketing campaigns, including newsletters, lead nurturing, and promotional campaigns
Segment email lists and conduct A/B testing on subject lines and content to optimize open and click-through rates
Manage the company's contact database and ensure compliance with data protection regulations

Paid Advertising (PPC)

Assist in the creation, management, and optimization of paid campaigns across platforms such as Google Ads, LinkedIn Ads, and Meta Ads
Monitor budgets, track performance, and report on ROI for all paid activities

Analytics & Reporting

Track and measure digital marketing performance metrics across all channels

Digital Marketing Executive at OJ Wale Pillars Metal and Tech Limited

Job description