Digital Marketer & Sales Strategist at Swiftluxe Digital Company
Confidential
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
## Title: Digital Marketer & Sales Strategist
About the Role
A reputable organization seeks a dedicated individual to drive growth through integrated digital marketing and sales strategies. You will own the complete go-to-market approach, from campaign planning and execution to pipeline development and performance analysis.
Key Responsibilities
Strategy & Planning
- Own the go-to-market plan and campaign calendar across channels (paid, owned, earned, and offline)
- Define ICPs, buyer journeys, value propositions, and messaging for B2C/B2B segments
Digital Marketing Execution
- Plan and manage performance campaigns (Google Ads, Meta Ads, YouTube, Display), SEO/SEM, and paid social
- Lead content and social strategy (LinkedIn, Instagram, X/Twitter, TikTok), including copy, creatives, and community engagement
- Run email and lifecycle automation (onboarding, nurture, win-back) with A/B testing and deliverability best practices
- Manage web UX/CRO: landing pages, forms, pixels, tags, and conversion events
Sales & Business Development
- Build and qualify pipelines via inbound and outbound tactics; run demos and discovery calls
- Nurture partnerships and affiliates; coordinate events, pop-ups, print collateral, and promotional activations
- Work closely with Product to translate customer feedback into features and offers
Analytics & Reporting
- Own marketing and sales dashboards (GA4, Ads Managers, CRM reports)
- Forecast pipeline and produce weekly and monthly performance reports with clear recommendations
Brand, Compliance & Operations
- Maintain brand consistency across all touchpoints
- Ensure marketing and sales activity aligns with data-protection and financial-services guidelines in relevant markets
Requirements & Skills
Experience
- 3+ years' experience in digital marketing and/or growth with hands-on sales or business development
- Proven success running multi-channel campaigns and hitting revenue and lead targets
Technical Skills
- GA4, Google Tag Manager, Google Ads, Meta Ads, LinkedIn Ads
- Email automation platforms (e.g., Mailchimp, HubSpot)
- CRM systems (HubSpot, Pipedrive)
- Basic design skills (Canva, Figma) a plus
Core Competencies
- Strong copywriting and storytelling skills
- Confident with numbers and experimentation
- Excellent stakeholder management and communication abilities
Location
Lagos, Nigeria