Digital Marketer at RiverBrand Energy Limited

Role Summary

We are seeking a results-driven Digital Marketer with proven experience in the hospitality and short-let industry to develop, implement, and manage online marketing campaigns that drive bookings, enhance brand visibility, and engage guests. The ideal candidate understands the unique dynamics of vacation rentals, Airbnb/short-let listings, and guest expectations, and can translate this knowledge into high-performing marketing strategies.

Key Responsibilities

Digital Strategy & Execution

• Develop and execute digital marketing strategies tailored for short-let properties
• Plan, create, and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other relevant platforms to maximize ROI
• Monitor trends and adjust campaigns to meet seasonal demands and occupancy targets

Social Media Management

• Create engaging content showcasing properties, guest experiences, and brand personality
• Manage daily posting, stories, and reels on Instagram, Facebook, TikTok, and LinkedIn
• Respond to online inquiries, comments, and reviews to build strong guest relationships

Content & Creative

• Write compelling ad copy, blogs, and email campaigns focused on bookings and guest engagement
• Coordinate professional photoshoots and video content for property promotion
• Ensure brand consistency across all digital channels

SEO & Website Management

• Optimize property listings for search engines (Airbnb SEO, Google My Business, website)
• Track website traffic, analyze user behavior, and implement improvements for better conversion

Analytics & Reporting

• Monitor KPIs such as occupancy rates, cost per booking, conversion rates, and ROI
• Provide monthly performance reports with actionable insights for management

Partnerships & Collaborations

• Work with influencers, travel bloggers, and local businesses to promote properties
• Identify and develop partnership opportunities to expand market reach