Digital Marketer at Bomach Group of Company

Bomach Group of Company

Lagos, Nigeria Permanent

Published 1 month ago · Expires 3 weeks from now

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Job description

## Title: Digital Marketer & Social Media Manager

Job Summary

We are seeking a creative and data-driven Digital Marketer and Social Media Manager to plan and execute the company's online marketing strategy. You will manage Bomach's digital presence, run online campaigns, grow engagement, and generate leads across all service areas—including property sales, surveying, construction, and engineering design.

You'll be responsible for managing our social media pages, content creation, paid ads, email campaigns, and online visibility to attract and convert potential clients.

Key Responsibilities

  • Develop and implement a digital marketing strategy across multiple platforms (Facebook, Instagram, LinkedIn, Google, TikTok, etc.)
  • Create and manage engaging social media content including graphics, videos, captions, reels, and stories
  • Run and optimize paid ad campaigns (Facebook/Instagram Ads, Google Ads) to generate qualified leads
  • Manage website content and SEO to improve search rankings and visibility
  • Track, analyze, and report campaign performance metrics including leads, reach, conversions, and ROI
  • Build and maintain Bomach's online brand voice across all service lines (real estate, surveying, construction, design)
  • Develop email newsletters, WhatsApp broadcast lists, and CRM follow-up systems for customer retention
  • Collaborate with marketing and sales teams to align online efforts with offline campaigns and goals

Required Qualifications

  • OND, HND, or Bachelor's Degree in Marketing, Communications, or related field
  • Minimum of 2 years of practical experience in digital marketing or social media management
  • Proven experience running paid ad campaigns and tracking results
  • Proficiency with digital tools such as Meta Ads Manager, Google Ads, Canva, CapCut, Mailchimp, and Google Analytics
  • Strong writing, storytelling, and visual communication skills
  • Basic knowledge of SEO, content strategy, and social media trends

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