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Digital Content Consultant

SystemTrust Limited

Lagos, Nigeria Permanent

Published 2 months ago · Expires 3 weeks from now

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Job description

We are looking for a qualified candidate to fill this position. Role Summary - The Digital Content Consultant will be responsible for planning, executing, and optimizing digital content/marketing strategies across multiple channels to increase brand visibility, customer engagement, and lead generation with a focus on business growth. - This role is ideal for a marketing professional with strong execution skills and strategic thinking, ready to take ownership of the company’s digital growth. Key Responsibilities: - Develop and implement digital marketing strategies aligned with business and revenue goals. - Manage and grow the company’s presence across social media, website, and digital advertising platforms. - Plan, create, and oversee content for websites, blogs, email campaigns, social media, etc. - Optimize digital content and campaigns using SEO, analytics, and performance data. - Manage lead-generation campaigns and support the sales pipeline with qualified digital leads. - Track, analyze, and report on campaign performance, ROI, and key marketing metrics. - Collaborate with internal teams to ensure consistent brand messaging. - Stay current with digital marketing trends, tools, and clean-energy market insights. Requirements: - Bachelor’s degree in Marketing, Communications, Digital Media, Business Administration, or related field - 2–5 years of relevant experience in digital marketing, content strategy, or marketing consulting - Proven experience with SEO, social media marketing, email marketing, digital advertising, etc. - Strong content development, copywriting, and storytelling skills - Experience using analytics tools (Google Analytics, Meta Ads Manager, LinkedIn Ads, etc.) - Ability to translate technical clean-energy solutions into clear, compelling marketing messages - Strong analytical, creative, and problem-solving skills - Experience in clean energy, technology, B2B services, or infrastructure sectors is an advantage.

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