Digital Business Development Executive at OnMobile Global Limited
Confidential
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
## Title: Digital Business Development Executive
About the Role
An exciting opportunity has arisen for a motivated professional to lead digital marketing initiatives and drive business growth.
Key Responsibilities
- Lead the planning and execution of digital marketing strategies to promote services to customers
- Plan, organize, and manage email campaigns, events, social media pages, and creative content according to the marketing calendar to drive traffic and increase website conversions
- Manage online customer acquisition and retention programs including SEO, email marketing, affiliate programs, graphics, and social media marketing
- Investigate, recommend, and implement new enhancements that increase revenue, build brand awareness, and improve overall customer experience through analysis of ongoing efforts
- Meet or exceed marketing revenue targets and develop plans to address any revenue shortfalls
- Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
- Benchmark, measure, and analyze results of online and offline marketing initiatives including email campaigns, events, promotions, SEO marketing, affiliate programs, and future online initiatives
- Cooperate with web developers to implement necessary website changes
- Provide SEO analysis and recommendations in coordination with website elements and structure
- Recommend and execute content development strategies in coordination with SEO goals, both general and keyword-specific
- Create and support marketing content for social media purposes, including customer videos, case studies, blog posts, and analyst and customer posts
Required Qualifications
- Bachelor's Degree
- Minimum 1 year of relevant work experience